Chosen Site
Total House.
Location
• 170-190 Russell Street Melbourne, Melbourne City
Current Site Context
• Total House was built in 1964
Accessibility
• Russell St- one direct way to get into the space.
• Neighbouring streets include Little Bourke Street and Bourke Street
• Tram: Russell St- Stop 7 – 100 m 1 minute walk
• Parliament Station 7 minute walk
• Melbourne Central Station 7 minute walk
• Pedestrians can gain access via the lift
• Via the car park
• Walk up the car park
Circulation
• The movement of people around the site would be organic nevertheless, crowds would be attracted to the side that shows the best view of the cityscape.
Views & Sites
• Beautiful views of the cityscape which has potential to seat crowds.
Scale
• Approx 50m x 38m
Australian Open
Small Scaled Festival
Chosen Theme
AO Playground.
It is my intention to create a festival that brings out your inner kid but keeping within the AO brands colours, values and graphics. This festival will not only reach out to tennis fans but tap into new clientele that celebrates Melbourne's social culture.
Values:
Playful
High Spirited
Exuberant
Lively
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Theme Advantages:
Captures the essence of the AO.
An inclusive event that celebrates
diversity, culture and nightlife.
Rooftop cinema vibe.
​
Programs & Functions:
Swing Zone - Playful
Play Area - Connection
Bar Area - Accessiblity
Live Music - Atmospheric
Seating Area - Inclusion
Chillout Zone - Sustainability
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Site Plan
3D Renders of Pavilion
Bar Area
Play Area
Chillout Zone
Tennis Ball Room
Swing Zone & Play Area
Marketing for the Festival
Live Music
